Who I Am
My journey to executive and team coaching began in business.
Early in my career, I worked in leadership and management roles across retail, consumer industries, and international environments. I was also involved in developing an American franchise in the Middle East as a CEO, leading teams and operations in a fast-moving and demanding business environment.
Working inside organizations exposed me to the realities leaders face every day: competing priorities, pressure to deliver results, cross-functional tensions, and the challenge of keeping teams aligned while navigating constant change.
Over time, I became increasingly interested in what truly shapes leadership team performance.
I observed that even highly capable executives and talented leadership teams can struggle—not because of lack of expertise or commitment, but because of the dynamics operating between them: alignment, trust, decision patterns, and competing pressures across the organization.
This realization led me to deepen my work in leadership development and systemic coaching.
For more than 20 years, I have worked with executives and leadership teams across the Middle East, North Africa, Europe, and North America, supporting them as they navigate leadership transitions, organizational change, and complex decision environments.
Today, as an executive and team coach, I help leaders understand and work with the systems shaping how their teams operate, so that strategy, leadership behavior, and team dynamics move in the same direction.
Fingerprint Leadership
I founded Fingerprint Leadership as a continuation of the work I began in the Middle East through Team In Motion, a leadership development initiative launched in 2010.
The name Fingerprint Leadership reflects a core belief that has guided my work for many years:
Every leader and every leadership team operates within a unique system and that uniqueness is their strength.
Organizations today face increasing levels of complexity. Leaders are asked to deliver results while navigating transformation, competing priorities, and rapidly changing environments.
In this context, leadership cannot rely only on individual capability. It requires clarity about the system in which leaders operate the relationships, dynamics, and patterns that shape how teams make decisions and move forward.
Fingerprint Leadership focuses on helping leaders and leadership teams understand these dynamics so that their leadership can operate with greater alignment, clarity, and cohesion.
How I Help Leaders and Teams
I partner with executives and leadership teams who are navigating complexity, organizational change, and increased leadership pressure.
My work focuses on helping leaders and teams:
• strengthen alignment within leadership teams
• improve decision dynamics and accountability
• address hidden tensions affecting collaboration and trust
• navigate organizational complexity and transformation
• create the conditions for sustained team performance
I work primarily with C-Suite, executives, directors, business leaders, and leadership teams across sectors.
Rather than focusing only on individual development, my approach helps leaders see and work with the broader system influencing how their teams operate and perform.
“We are not here to fit in — we are here to leave our mark. Let’s meet where you are, grow from the inside out, and lead with clarity, courage, and connection.”
— Roula Eid
🌍 Meet Roula Eid
Award-Winning Executive & Team Coach | Leadership Trainer | Speaker
From the vibrant MENA region to the heart of Canada, Roula Eid brings a rare blend of global insight, emotional intelligence, and transformative leadership experience. With over 30 years of cross-sector expertise, she empowers leaders and teams to unlock their full potential, navigate complexity, and thrive through change.
🏆 Recognitions & Awards
2024 – Awarded “Lead from the Heart” by Female Wave of Change, Netherlands
2022 – Named one of the Top 15 Coaches in Ottawa
2013 – Recognized among the Top 100 Women Entrepreneurs in the MENA Region
🎯 Expertise At a Glance
✔️ Coaching high-performing executives, leaders, and teams across sectors and globally
✔️ Designing and delivering ICF-accredited training programs and leadership development journeys
✔️ Supporting lasting change through coaching supervision, mentoring, and systemic insight
✔️ Operating across cultures, industries, and languages with authenticity and empathy
💬 Languages
Fluent in English, French, and Arabic
🎓 Certifications & Credentials
Professional Certified Coach (PCC) – International Coach Federation (ICF)
Advanced Certification in Team Coaching (ACTC) – ICF
Organizational and Relationship Systems Certified Coach (ORSCC) – CRR Global
PCC Marker Mentor Coach – Credentialing support and ICF alignment
Diploma in Team Coaching Supervision – Supervision for coaches of teams- Novalda -Canada
Neuro-Linguistic Programming (NLP) Practitioner – American Board of NLP
Time Line Therapy™ Practitioner (TLT) – Time Line Therapy Association
Hypnosis Certification – American Board of Hypnotherapy
SuccessFinder Certified – Behavioral Assessment Tool
EQ-i 2.0 & 360 Certified – Emotional Intelligence & Leadership Feedback Tools
👩🏫 Professional Roles
Front of the Room Leader (FORL) – CRR Global USA
Mentor Coach – Canada Coach Academy (CCA)
Coach & Leadership Developer – Humance, Canada
Head Coach – Montreal Inc., HEC Montreal
Speaker, Moderator, and Trainer – Serving global audiences in English, French, and Arabic
💡 Academic Background
Master’s Degree in Industrial & Commercial Business Administration – Saint Joseph University, Lebanon
At the core of my work is a simple conviction:
When leadership teams operate with clarity, alignment, and trust, organizations are better equipped to navigate complexity and move forward with confidence.
If you are an executive or leadership team navigating change and complexity, I would welcome the opportunity to connect.
Mission
Helping executives and leadership teams strengthen alignment and navigate complexity with awareness and responsibility
Vision
Organizations where leaders understand the systems they shape and lead together with awareness, responsibility, and alignment.
Ready to Lead with Clarity Through Change?
If you are navigating increasing complexity, stepping into a larger leadership role, or seeking stronger alignment within your leadership team, let’s explore how this work could support you and your organization.
Trustindex verifies that the original source of the review is Google. Roula was incredibly helpful in building my confidence as a professional. She helped me identify and tap into my strengths, and provided thoughtful guidance that helped me align my actions and decisions with what I do best. I am truly grateful for her support and insight.Andreanne AugerTrustindex verifies that the original source of the review is Google. I had two insightful life coaching mentorship sessions with Roula, and they were incredibly helpful. She provided thoughtful feedback that really resonated with where I am in my journey. Her practical tips and tricks gave me clarity and direction on how to move forward with confidence. I’m grateful for her guidance and highly recommend her to anyone exploring life coaching.Cindy SinghTrustindex verifies that the original source of the review is Google. Roula provided incredibly valuable insights during my mentoring session. She offered thoughtful and in-depth feedback on the core principles of coaching and helped me gain awareness of areas for improvement, while also highlighting best practices. Her guidance was both supportive and enlightening. An excellent experience overall.Nash HassanTrustindex verifies that the original source of the review is Google. Roula was a great support for me during my first mentoring session. She provided me with some great feedback and gave me time to ask any questions that I had.Nichole FolinoTrustindex verifies that the original source of the review is Google. Roula Eid was excellent at bringing forward observations and acknowledgements that help me transform my thinking around my coaching practice. It was a pleasure to work with her and I look forward to another opportunity to work with her in the future.Ivana ValenzuelaTrustindex verifies that the original source of the review is Google. She is excellent as Coach and Teacher. She can really pin point what I am asking and how to deliver the speech back to me to understand better and keeping in my brain. She makes it more organized, concise and relatable to understand better. Thank you so much! MahmudaMahmuda Chowdhury (Therapy InnerTranquility)Trustindex verifies that the original source of the review is Google. Roula was great. She definitely wants you to succeed and was a very supportive, knowledgeable coach. Thank you.Paula ChristensenTrustindex verifies that the original source of the review is Google. En plus d’être riche de connaissances et expériences professionnelles, Roula est une femme d’une grande bienveillance. Je me suis sentie écoutée et comprise. De plus, Roula a su me poser les bonne questions au bon moment tout en me donnant un bel espace de réflexion. Une expérience transformative que je recommande fortement!fama sockTrustindex verifies that the original source of the review is Google. I had a wonderful mentoring session today with Roula. She had great advice for certain challenges I was having with my coaching sessions. The review of my coaching session was well balanced between celebrating what I did well along with constructive feedback on areas that can be improved upon.Life&WellnessCourse